Mission
Villa welcomes girls into a remarkable community, inspiring them to learn, grow, and serve others, and empowering them to succeed. With the caring support of our administration and staff, our dynamic and dedicated faculty nurture each student's individual interests and talents, and guide her in the pursuit of her unique goals. Beyond the classroom, students find ample opportunities to explore and develop their artistic, athletic, spiritual, and other gifts, and create enduring friendships and lasting memories as members of our loving school family.
At Villa, we all live by the words of our Foundress, The Venerable Mother Maria Kaupas..."Always more, Always better, Always with love."
Position Title: Director of Marketing
Position Summary
Villa’s Advancement team is growing! The Director of Marketing will create, implement, and measure the success of a comprehensive marketing program that enhances the image and position of Villa. The director is tasked with developing short- and long-term plans (including budgets) for the marketing communications program and its activities, while monitoring its progress, ensuring compliance, and evaluating its performance. This position is administrative and 12 months.
Working in partnership with the president, principal, and the school community, the director will advance the marketing agenda. The position is housed in the Advancement office and will report directly to the Director of Advancement.
Key Responsibilities
The successful candidate will:
- Manage the communications manager and external vendors related to creative, marketing, or social media tactics
- Create, implement, and measure the success of a comprehensive marketing communications program
- Collaborate with stakeholders across the organization to develop a school-wide communications calendar that is responsive to communications needs of all constituents
- Articulate Villa’s desired image and position
- Ensure consistent communication of image and position to all constituencies, both internal and external
- Act as the point of contact for media outlets
- Serve as the brand manager; overseeing the appearance of all School print and electronic materials, such as brochures, letterhead, use of branding, etc.
- Provide counsel to internal departments on marketing, communications, and public relations
- Regularly conduct relevant marketing research
- Coordinate and oversee implementation of market research conclusions
- Monitor market trends
- Develop and coordinate means to seek input from the School’s key constituencies regarding the quality of programs and services and the School’s overall relevance
- Along with school administrators and the communications manager, develop a crisis communication plan and serve on the implementation team
Qualifications
-
Experience working in an education or non-profit setting
-
Bachelor's degree in marketing, communications, or related program
-
5-7 years of experience in a professional marketing communication role
-
Strong leadership skills and ability to work collaboratively across teams
-
A deep commitment to the mission and vision of Villa Joseph Marie
-
Strategic thinker and problem solver who understands how to create a comprehensive plan
-
Knowledge and experience with digital marketing, social media platforms and management tools
-
Experience with digital analytics, including Google Analytics
-
Experience managing or overseeing website management, including maintaining SEO-friendly content
-
Proven ability to communicate effectively with a variety of audiences, targeting and optimizing content
-
Excellent time management skills and the ability to prioritize projects based on the school's goals
-
Strong creative, strategic, analytical, organizational, and interpersonal skills, and ability to collaborate with colleagues, administrators, Trustees, and stakeholders
Preferred but Not Required:
-
1-2 years management experience
-
Experience with Content Management Systems (e.g. Finalsite)
-
Experience with CRM software (e.g. Raiser’s Edge NXT)
Required Application Materials:
- Resume
- Cover letter
- 3 References
Compensation and Benefits:
Salary is commensurate with experience. Villa offers comprehensive benefits.
